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Digital Marketing versus Traditional Marketing is one of the most heated new age debates that we often come across. While on one hand the tech heads give you the most obvious justification of fast paced digitization as to why digital marketing clearly surpasses traditional marketing. Corporate Executives, on the other hand, functioning in conventions, would more obviously than not justify traditional marketing. Before we ponder on this debate further,let us first understand what essentially distinguishes the two.What is Traditional Marketing?Traditional Marketing refers to the conventional methods of promoting a brand. This includes newspaper ads, magazine ads, billboards, brochures, hoardings etc. Traditional marketing also includes network marketing. In its most basic sense, Traditional marketing refers to a structured effort on endorsing one’s brand but without any reliance on online methodologies. Traditional offline media are often the channels that brands incorporate when it comes brand promotion.The tools for Traditional Marketing are:1.Print Marketing
2. Broadcast Marketing
3. Referral Marketing
4. Outdoor Marketing
5. Publication MarketingLet us Look at a few examples of Traditional Marketing:A. Vicks, a prominent brand in India came up with a campaign called Touch of Care. The ad film showcased a a daughter’s relationship with her transgender mother. This ad film that went viral because of how it truly the touched a chord with the sentimentality of the audience.B. Dove, around mid 2000s came up with the idea of giving away free samples with morning newspapers. This strategy truly helped the brand popularize itself. This brand strategy completely worked in the brand’s favour.What is Digital Marketing?Digital Marketing as the name suggests refers to the marketing efforts of a brand using online channels. It refers to how a brand handles it online reputation. Optimizing your brand forms the backbone in this case. The biggest channel definitely is the Internet. The sub channels include websites, blogs, Social media platforms etc. Digital Marketing includes a step of intricate procedures.The tools include:1. Facebook Marketing
2. Digital Campaigns
3. Search Engine Optimization
4. Content Marketing
5. Influencer MarketingLet us Look at a few examples of Digital Marketing:A. Kitkat hit it big with their influencer marketing strategy. Their challenge on Musical.ly which involved participants lip syncing to the new jingle was quite a rage. It brought great popularity to the brand image of Kitkat.B. Kellogg’s launched their digital campaign using Stranger Things on Netflix. We saw in the series how Eleven was obsessed with Kellogg’s Eggo waffles. This online promotion that incorporated storytelling elements really brought about a string of desirable effects for the brand.Which one Should you go for?The market conditions are reflective of the cut throat competition that prevails currently. In a situation like this both offline and online presence count. While it is extremely important to maintain effective optimization and an impressive online reputation, it is equally vital to maintain a strong offline presence.Despite having different channels,both traditional and digital marketing run on similar strategies. The Marketing Mix, the backbone of any marketing strategy, consisting of Price,Product, Place and Promotion,is essentially what goes into both traditional as well as digital marketing. Therefore a perfect marketing strategy should be the right blend of traditional and digital marketing.While SEO, SMM, etc are great ways of reaching people’s computer screens but there exists a world beyond that which can be reached through the facets of traditional marketing.As you saw, Marketing can be quite a fix. They are services that call for expert advice and professional help. If done right, Marketing can have a sweeping influence which will bring about a string of beneficial outcomes for your ambitious brand.

THE SITUATION….THE GAPTechnology is advancing at lightning speed. Faster all the time, it is spreading into all areas of our lives. Equipment that once was obsolete two years ago is now obsolete within 6 months. Technological tools are getting smaller and more affordable to the entire world. Businesses and governments are trying to find their economic equilibrium as consumers purchase goods laterally, from one another through the Internet, often avoiding traditional consumer shopping or payment of sales tax.Humanity is reeling from the physical effects of technology as well. Normal human development does not happen at lightning speed; it is a timed and sequenced process that requires human interaction, behavioral learning, and real experiences, if we are to learn the full spectrum of emotion and mature into healthy and happy adults. In times past, the way we lived our lives incorporated human interaction. Technology has now changed the way we live. Pushed too rapidly, human development becomes distorted or retarded, and emotional maturity goes awry.While we continue to crave new and faster technology, as physical beings, we also feel the physical effects of getting what we want. We are becoming isolated and narrow in focus, perpetuating a narrow, superficial, and isolated existence. Human beings were not meant to live in this way. The human spirit needs to be nourished and replenished with work, play, friendship and love. At the core of us, we are emotionally and physically interactive beings. When we lose our ability and the opportunity for emotional connectedness, we are in danger of becoming as inanimate as the technology we so greatly desire.Our electronic media culture bombards the current world with mass reproduction and reproducibility that can fool the human eye. Reality can become distorted; what’s real and what’s not real? The word, simulacrum means an unreal or superficial likeness, a copy without the original. Photographs, TV, video games, advertising, special effects, and computers are part of our electronic media, offering images so realistically created or altered, they can appear real, even when they are not. This inability to differentiate the real from the not real causes us to question our reality and we begin to mistrust our own perceptions. We begin to believe that nothing is real. This leads to feelings of apathy, hopelessness, and, ultimately, anarchy. If nothing is real, then nothing really matters. We become as robotic as our technological inventions, and just as cold and unfeeling. This is death to a human spirit that requires the warmth of human connection, touch and trust as its foundation. And, the human spirit will not go quietly into the night; it will not vanish without a fight. It will find some other way to express itself, too often in the sensual world of substance abuse and addiction.A basic knowledge of human development is needed to understand the fundamental nature of the gap that has been created by our technological advancements. Our experiences from birth to age five set in place the neurological foundations upon which future learning depends: self-awareness, self-regulation, communication skills, personal relationships and the ability to learn from cause and effect. When one of these core developmental processes is not successfully navigated, it alters the ability to learn, evolve and mature. As human beings, we respond to and grow from being held, talked to, read to, listening to music, and played with, and pleasurable physical experiences with others. Without these foundations we regress, into human beings with no self-awareness, no self-control, unable to communicate our ideas, needs or desires to others, difficulty making or keeping relationships. And, not aware of what is wrong, we are unable to learn from our mistakes.This is especially troubling in a wired world of information overload, and becoming more so as technology expands and speeds up its domain. When technology is offered to children too early, during human developmental years, it creates a problem. It may offer an intellectual exchange, but not the nuances of a human exchange. When technology is used as a surrogate caregiver, it creates emptiness within the human spirit.The word simulation means the process of pretending, an imitation or representation of behavior, of one system through the use of another system. The military, law enforcement and businesses use the technology of virtual reality as a training tool, to train for the real thing. The technology of virtual reality may provide a partial learning experience, an intellectual experience but not a human encounter. It is an incomplete experience that lacks the full inclusion of the five senses, the very senses through which we experience being human. When we become aware and feel a full sensory experience, integrated through a shared physical encounter, it becomes functional, developing a human skill that we can use in future interactions.As modern technology requires our cognitive self to speed up, the rest of our nervous system lags behind. This ultimately becomes a bridge too far and we create a split within ourselves, pitting technical being against human being: a brain without a body, intellect without emotion.It doesn’t have to be this way. Technology can enhance the human world, but technology can also enhance the human being. What is needed are new ways to integrate technology with basic human needs and use that technology in the service of human development.ONE SOLUTIONIt is through the human developmental stage of pretend play and using The MovieMaking Process, that a creative alliance and innovative solution can be found between the world of human needs and the age of technology.The MovieMaking Process is a simultaneous learning and teaching tool that incorporates human development with the best of today’s digital technology. Brain, body, awareness and emotions, merge through a shared and meaningful experience with others. This shared and meaningful experience with others is something human beings are hard-wired to need. Without it, there is an emptiness within that needs and desires to be filled. This desire will not go away until it is filled. Digital cameras and editing technology become the tools we use to create. Real life presentations expand this experience on a local level, and the Internet becomes the wormhole we slip through to share what we create on a worldwide scale.The MovieMaking Process was developed to retrace fundamental early childhood developmental stages, address alternative learning styles, as well as visual perceptual differences, and teach new, behavioral skills quickly through the power of neuroplasticity-the brain’s ability to be re-wired. It does this through the tools of technology, self- awareness and play.In the MovieMaking Process acting is used as a source of age-appropriate play. Pretend play is one of the developmental stages of early childhood, but the ability to play is needed throughout life; it is a human need. Play leaves the essence of reality intact; it is based on an actual physical experience that is shared with others. While simulacrum threatens to blur the difference between the real and not real, and simulation offers an imitation of an experience, pretend play incorporates mind and body through a shared sensory experience that teaches the subtleties of human actions and reactions-basic essentials of our humanness. It offers an experience to learn from and build upon. There are three distinct elements to The MovieMaking Process.Clay and Art-Based Lessons: Initial clay and art lessons take the theme the movie will address and breaks it down into three to four core words, which are abstract concepts, focusing on the definition of these words required for total comprehension. These art based lessons teach from the perspective of an overview: the ability to see the larger picture and the relationships of parts to the whole. It entails using art, and physically creating these words and their definitions. By doing so, it is possible for almost everyone to conceptualize the meaning of abstract words, regardless of age or learning ability. Developmentally, this process takes advantage of the natural order of learning which must incorporate an interactive personal experience with another, that combines visual-spatial activities and involves touching, feeling or exploring objects. Simply put, these lessons can teach abstract concepts to concrete learners.The theme of the movie may be any issue that needs to be addressed, or subject that needs to be learned, yet it must also have a functional goal, a link that addresses how can I use this information to make my current life better? Whatever the theme may be, it is within the shared experience of those participating and it is the experience that reconnects brain, body and awareness through active participation. It begins the filling of the emptiness.Filming of the Movie: The filming of the movie provides the framework in which to plug in another early developmental stage in an age-appropriate way. Participants do not use dialogue; they use gestures and expressions to convey a message. This is one of the earliest human developmental needs, initially learned from the gestures and expressions of parents or primary caregivers. The reading of subtle body language is the foundation for learning the limits and boundaries of behavior.Filming uses only one camera and one director/filmmaker. It is the participants who must develop certain human skills in order for the movie to flow with continuity and look more like a movie than simply action being recorded. Participants learn to freeze while the camera is moved and the lens refocused to show another perspective. Learning how to freeze for the camera teaches the basics of self-control. Participants must learn and use self-awareness to regulate themselves from the inside out. The need for self-control is obvious: without it, when human behavior becomes uncontrollable, a danger to others or ourselves, we eventually need to be controlled by others. Teaching self-control through the use of freeze, within the context of play, bypasses resistance to behavioral change.The filming of the movie is often done in out of sequence parts, so the magic of editing technology now comes into play. The edited version of the movie creates something far more wonderful than anything the participants could have imagined. They see themselves larger than life, acting in a different way. Narration is added that contains the message the movie is intended to convey. More sophisticated language can be used within the narration, for it is added to the solid foundation of visual metaphors, and a real life remembered experience.The final, magical touch, to The MovieMaking Process is the musical score that runs through the movie. Music is vibration and the combination of musical tones has always been able to inspire and move the human spirit. In listening, we are emotionally moved, and through that process we become more than what we are. The whole movie experience is now part of us: in our mind, our emotions, our body, and our spirit; aware, alive, and enhanced.Several Presentations: Presentations of the finished movie are mandatory, using the latest in neuroscience research the power of paying attention in a positive and pro-active way. As participants present their creation to others, talking about their experience, what and how they created it, it is possible to bring a larger group into the experience and once again share a meaningful interaction, simply in a different way. As digital technology continues to expand and movie theatres acquire the universal ability to show digital movies, everyday people and community groups can become stars in their own lives. They can see themselves, literally, larger than life and learning from themselves, over and over.By aligning with technology, using The MovieMaking Process as a learning and teaching tool; human development, through pretend play, can claim authority over simulation and simulacrum, overruling them with a meaningful, shared experience. At its core, The MovieMaking Process is differentiation, simply taking an issue as it is: learning to do it differently with a productive and positive ending and gaining the awareness to perceive the differences.As digital cameras get smaller, they offer the ability for use with very young children, within classrooms, therapeutic learning environments and community groups, without being obtrusive. As they evolve in quality, they offer more clarity, more lighting corrections and more internal movement possibilities, getting closer and closer to the look of 35mm film. As digital cameras and editing equipment become more economical, they allow for their use by families, public education, community groups, faith-based groups, service agencies, even underdeveloped and economically disadvantaged countries.As all-purpose, home entertainment devices permeate mainstream living-rooms, the neighborhood Premiere is only a step away. The Internet, with its variable and expanding forms of distribution, allows for global presentations of local creative projects, entertaining and educating at the same time. Ideas are community property and free access to information is meant to be a matter of principle. Instead of being isolated by the use of technology, technology can be used to reconnect humanity as communities engaged in creative and pro-active use of the media arts to address human needs and social issues.CONCLUSIONThe MovieMaking Process is an independent educational initiative. It was developed on the solid foundation of human development and alternative learning styles, while tapping into the positive power of the neurosciences through the media arts. It was developed as a way to use technology for the advancement of humanity. Training is offered in workshops for teachers, families and community activists.This process has been used successfully with children and adults who have complex learning difficulties or exhibit atypical behavior, in education, mental health, probation and corrections. It’s also been used with entire communities to address global issues on a grassroots level. It allows for the creative and diplomatic progress of technology and humanity, incorporating the developmental needs of human beings and the very best that technology has to offer, each urging the other to continually evolve and challenge one another toward excellence. Its potential uses are unlimited, allowing humanity and technology to co-evolve, creatively bringing out the best in one another. In 2008. it was nominated to SAMHSA’s Midwest Science To Service Academy as one of the Midwest’s most promising prevention programs.

Kids entertainers are very popular and you want to make sure that you pick the correct one, after all your son / daughter’s birthday is only once a year and you don’t want it to be a disaster. Here are ten of my top tips to guide you through the process.1. Who are they?Many entertainers work for large organisations and they all go under the same name such as “Magic Sam the Magic Man” for example. When you locate someone who you think is suitable, see that you will be getting that person and that you haven’t landed on a company based website.2. Is their show suitable for your child’s age?Just because someone advertises as a children’s entertainer doesn’t mean that they cater for children of all ages. Make sure that the little ones will not miss out on the fun because the entertainer only caters for the older children.3. What exactly do they do?It may look like a flashy website and they call themselves a children’s entertainer but you need to know what you are getting for your money. Is it just a magic show or will they be doing the games too. All this should be clearly shown on their website, usually where they tell you the prices of various packages that they offer. If it doesn’t clearly explain on the website then go elsewhere.4. Do they give suitable prizes?If they provide prizes what are they?. You don’t want and shouldn’t expect cheap plastic rubbish that will fall apart as soon as the child gets home. If unsure just ask, you want to know what you are going to get for your money.5. How long do they stay?.If they advertise a 2 hour show for example, does this include the setting up time and what do they do when the children are having their tea? A good entertainer will arrive early, set up and be ready to begin. This time, and the packing away time, will not be included in their 2 hour show. Also, a good children’s entertainer will keep the kids entertained whilst they are having their party food.6. Are they CRB checked?It is essential that you make sure that your children’s entertainer is CRB checked, if not keep well away!.7. Are they insured?All entertainers should have public liability insurance in case anything unexpected happens. Again, if they are not keep well away. Why take the risk?8. Are they experienced?.Find out how long have they been in the business as you want an entertainer who is experienced in entertaining children.9. How will I know you will turn up?A good entertainer will always phone you a couple of days before the show to make sure that everything is still fine. This will help you to know that they haven’t forgotten about you.10. Ask!!!Never be afraid to ask the entertainer about any concerns or questions you may have. It’s your money and you want to make sure that the person you are booking is the right one for your youngster.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

X
While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

CRISPR Stocks: Will Concerns Over Risk Inhibit Gene-Editing Cures?

Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.